Time Series Analysis

시계열 분석

Time Series Forecasting

시계열 예측: 통계적 접근과 머신러닝 접근

A/B Testing

A/B 테스팅

Multi-Armed Bandit (MAB)

Multi-Armed Bandit (MAB) 접근법

Stochastic Processes and Markov Chains

확률 프로세스, 마르코프 연쇄, 마르코프 결정 과정

Bidding Optimization in Digital advertising

광고 입찰 최적화

HPO with Genetic Algorithm

유전 알고리즘을 활용한 하이퍼파라미터 최적화 기법

Hyperparameter Optimization

Surrogate model-based Derivative-Free Optimizations

고비용 black-box 최적화에서 자주 쓰이는 surrogate model 기반 DFO 기법들 (RBF + Stochastic Sampling, GP + EI)

budget allocation practice using variable transformation

adtech assignment 1

Adtech

lecture notes on adtech

Marketing Mix Model

The Open Source Marketing Mix Model Package from Meta Marketing Science

Robyn: Continuos & Semi Automated MMM

The Open Source Marketing Mix Model Package from Meta Marketing Science

S-curve

The Open Source Marketing Mix Model Package from Meta Marketing Science

Variable Transformation

The Open Source Marketing Mix Model Package from Meta Marketing Science