Adtech

Adtech

part 1:

• Marketing Mix Model
• S-curve
• Variable Transformation
• Robyn: Open Source MMM
• Hyperparameter Optimization
• Surrogate Model-based Derivative-Free Optimizations
• HPO with Genetic Algorithm

part 2:

• Bidding Optimization in Digital Advertising
• Stochastic Processes and Markov Chains
• A/B Testing
• Multi-Armed Bandit (MAB)

Practice

• Budget allocation practice using variable transformation