Time Series Analysis

시계열 분석

A/B Testing

A/B 테스팅

Multi-Armed Bandit (MAB)

Multi-Armed Bandit (MAB) 접근법

Bidding Optimization in Digital advertising

광고 입찰 최적화

HPO with Genetic Algorithm

유전 알고리즘을 활용한 하이퍼파라미터 최적화 기법

Hyperparameter Optimization

Surrogate model-based Derivative-Free Optimizations

고비용 black-box 최적화에서 자주 쓰이는 surrogate model 기반 DFO 기법들 (RBF + Stochastic Sampling, GP + EI)

budget allocation practice using variable transformation

adtech assignment 1

Adtech

lecture notes on adtech

Marketing Mix Model

The Open Source Marketing Mix Model Package from Meta Marketing Science

Robyn: Continuos & Semi Automated MMM

The Open Source Marketing Mix Model Package from Meta Marketing Science

S-curve

The Open Source Marketing Mix Model Package from Meta Marketing Science

Variable Transformation

The Open Source Marketing Mix Model Package from Meta Marketing Science